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HUSTIR > College of Management > Department of Business Management > Monograph > Item 310993100/6970

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/6970

Title:	全家便利商店實證研究
Authors:	賴怡萱
Contributors:	國際企業經營系
Keywords:	便利商店全家
Date:	2019-05
Issue Date:	2019-09-23T08:19:19Z
Abstract:	便利商店已成為我們生活中不可或缺的萬能小幫手，台灣近幾便利商店數持續增加，商店的品質享受環境也大幅提升，讓人們有生理以及精神上的享受。當然每間便利商店的形式差異不大，都會有不同的族群上門，是種追求快速便利的象徵。在競爭激烈的便利商店市場上，各店除咖啡飲品、鮮食外也都會有主打的商品與特色點心，如：超商期間限定商品、象徵品牌商品…等。
Appears in Collections:	[Department of Business Management] Monograph

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