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HUSTIR > College of Management > Department of Business Management > Journal > Item 310993100/1604

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/1604

Title:	The Impact of Reward and Project Characteristics on Product Development Team’s Speed to Market
Authors:	Cheng-Ling Tai Chun-Shou Chen
Keywords:	Reward Characteristics Project Characteristics Product Development Team’s Speed to Market
Date:	2009-03
Issue Date:	2009-05-24T05:11:23Z
Abstract:	New product development has become an important issue during the past decades. Although product development teams are the main sources of innovation, the antecedents of product development teams’ performance are still unclear. Moreover, previous research related to the impacts of different reward designs has not reached a consistence thus far. In this study, the authors use various reward and teams’ project characteristics to be the research objects and test their relationships with product development team’s speed to market. Questionnaire data are collected on product development teams from Taiwan’s high-tech industry. Also, regression analyses are used for the tests of alignment hypotheses. Their findings support that position-based rewards and procedure justice are positively related to team’s speed to market. Project risk and the length of project development cycle both are negatively related to team’s speed to market. And the most notable finding is that offering employees more shares than cash results in a decrease in team’s speed to market. This research can offer important management and practical implications for both reward structure designs and new product development team management.
Relation:	修平學報 18, 225-250
Appears in Collections:	[Department of Business Management] Journal

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