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HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/2483

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/2483

Title:	三明治教學校外實習專題-燦坤實業股份有限公司
Authors:	劉于琪
Contributors:	行銷與流通管理系
Keywords:	3C 家電通訊
Date:	2011-05-02
Issue Date:	2011-10-13T11:20:49Z
Abstract:	世界趨向資訊化和數位化的時代，3C產品成為人們不可或缺的東西，3C賣場如雨後春筍般林立，燦坤就是其中極具代表性的商家之一。第一眼看見燦坤時，它外觀的印象，就是很寬廣又耀眼的房子，黃色就是燦坤的代表色，「黃色讓人聯想陽光，當大腦接受黃色的視覺刺激時，身體與心靈開始跳動，沐浴在黃色下，讓人充滿活力、快樂、健康、幸福 ─ 燦坤公司」。
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

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