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HUSTIR > College of Management > Department of Marketing and Distribution Management > Monograph > Item 310993100/4861

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/4861

Title:	智慧型手機品牌忠誠度之研究
Authors:	?景授
Contributors:	行銷與流通管理系
Keywords:	智慧型手機
Date:	2015-05
Issue Date:	2015-08-13T01:44:48Z
Abstract:	智慧型手機在台灣及各個國家?有著明顯持續成長的走向,此研究? 文是針對消費者族群對於使用智慧型手機購買意願之影響,採用問卷分析?分辨消費者對於這廣大的市場真正的研究,在問卷發放的實際所發問卷200份，有效問卷200份，回收?100%。差?分析的結果，大學教育程?消費者的投入程?較高中職教育程?之消費者高,因此, 這份研究將有助於市占?調查的幫助相當大
Appears in Collections:	[Department of Marketing and Distribution Management] Monograph

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