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HUSTIR > College of Management > Department of Information Management > Monograph > Item 310993100/5760

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/5760

Title:	3C產品促銷活動與購買意願關係之研究－以台北市為例
Authors:	李沅璋廖明智羅友維
Contributors:	資訊管理系
Keywords:	3C 產品購買意願促銷活動台北
Date:	2016-04-27
Issue Date:	2017-06-08T01:56:10Z
Abstract:	本研究主要探討3C 產品促銷活動與購買意願相關之研究－以台北市為例。3C 產品已在日常生活中的食、衣、住、行、育樂裡成為了社會大眾不可或缺的必備品，現今的消費者要怎樣選擇市面上五花八門的3C 產品，如今的3C 產品要怎樣才能夠吸引消費者去購買，去滿足消費者的需求進而達成目標。
Appears in Collections:	[Department of Information Management] Monograph

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