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Title: 品牌形象與網路購物購買意願之研究- 以台中市科技大學學生為例
Authors: 王映蘆
楊程瑜
陳春柱
吳曜丞
Contributors: 資訊管理系
Keywords: 品牌形象
網路
購買意願
Date: 2018-06-20
Issue Date: 2018-08-01T05:28:26Z
Abstract: 探討科大學生對品牌形象與網路購買意願
Appears in Collections:[Department of Information Management] Monograph

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