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HUSTIR > College of Management > Department of Information Management > Monograph > Item 310993100/6870

Please use this identifier to cite or link to this item: http://ir.hust.edu.tw/dspace/handle/310993100/6870

Title:	Zymoil力鉧機油行銷企劃書
Authors:	張君豪蔡侑興吳永煌廖子杰戴嘉駿
Contributors:	資訊管理系
Keywords:	Zymoil力姆力鉧機油行銷企劃書
Date:	2019-03
Issue Date:	2019-07-10T07:45:18Z
Abstract:	本文針對「力姆長效型機油」產品提出行銷企畫。該產品乃基於無殘碳技術所開發的新科技產品，訴求為以更環保更經濟的方式保護汽車引擎。本小組分析了目前市場上的競爭對手態勢，並且透過問卷方式了解用車人在選擇機油時的習慣與行為，最後由行銷４Ｐ（產品、價格、通路及促銷）的角度，對此產品提出行銷策略的建議。
Appears in Collections:	[Department of Information Management] Monograph

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